Content Marketing Planning

About this course

Content marketing works when it helps people with real questions and problems, and it keeps them coming back. A clear plan turns ideas into a steady schedule and shows you what is working. This course takes you through five practical steps, from understanding why content matters to measuring what works, with Australian examples and one action after each lesson.

What you will be able to do

• You'll be able to set clear content goals linked to business outcomes
• You'll be able to identify the audience questions your content should answer
• You'll be able to plan a simple content calendar with clear ownership and timing
• You'll be able to measure content performance and decide what to do next

Course outline

1. Why Content Marketing Works

   9 min · Lesson notes, example, action task · 2-question quiz

   Content marketing earns attention by being useful before it asks for anything. Over time, helpful content builds trust, supports search visibility and gives sales conversations a warmer start.
2. Finding Audience Topics

   9 min · Lesson notes, example, action task · 2-question quiz

   Good topics come from listening to your audience. Customer questions, sales conversations, search data and online discussions reveal what people want to know, and in their own words.
3. Matching Formats to the Journey

   9 min · Lesson notes, example, action task · 2-question quiz

   Different formats suit different stages of the customer journey. A blog post may help someone who is researching a problem, while a case study or demonstration may help someone who is comparing options.
4. Planning the Publishing Schedule

   9 min · Lesson notes, example, action task · 2-question quiz

   A publishing schedule turns good ideas into regular output. A simple calendar with owners, dates and review points keeps content moving, even when other work becomes busy.
5. Evaluating What Works

   9 min · Lesson notes, example, action task · 2-question quiz

   Content should be judged on results that matter to the business, not on how many posts you published. Track a small number of measures, review them regularly and use what you learn to improve the next piece.
6. Careers & next steps

   10 min · Lesson notes, example, action task · 2-question quiz

   Content planning skills are in demand across marketing teams, agencies and in-house businesses. This lesson maps the roles this course can lead to and how to check what they are worth.
7. Final quiz and certificate

   10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.