Reesby Academy · Business & Entrepreneurship
Customer Research for Founders
Learn what customers need through structured interviews.
About this course
Founders who understand their customers design better products, prices and messages. This course teaches you to plan interviews, ask questions that don't lead people to the answer you want and turn conversations into clear insights. You'll finish with an interview guide and a simple method for turning notes into decisions you can act on.
What you will be able to do
- You'll be able to plan customer interviews with clear goals
- You'll be able to ask open questions that avoid leading the customer
- You'll be able to synthesise interview notes into themes
- You'll be able to turn insights into product or service decisions
Course outline
- Tools you'll need5 min · Lesson notes, example, action task · 2-question quizCustomer research needs a way to talk to people, record what they say and organise the notes. Free tools cover almost everything you need at the start.
- Why Customer Research Matters8 min · Lesson notes, example, action task · 2-question quizCustomer research reduces the risk of building something nobody wants. It helps you understand the problem, the language customers use and the choices they make today.
- Planning Interviews8 min · Lesson notes, example, action task · 2-question quizA good interview starts with a clear goal and a plan for who you'll speak to. A short guide keeps the conversation focused while still letting it go in useful directions.
- Asking Unbiased Questions8 min · Lesson notes, example, action task · 2-question quizLeading questions produce misleading answers. Ask about past behaviour, use open questions and stay neutral, so the customer tells you what is true for them.
- Synthesising Notes8 min · Lesson notes, example, action task · 2-question quizSynthesis turns many conversations into a small number of themes. Group what people said, count how often it appears and keep the most useful quotes linked to each theme.
- Turning Insights Into Decisions8 min · Lesson notes, example, action task · 2-question quizResearch is only valuable when it changes a decision. Translate each insight into a choice about the product, price, message or next test, and say what would change your mind.
- Careers & next steps5 min · Lesson notes, example, action task · 2-question quizCustomer research skills are valuable in product, marketing and service design roles. These roles build on the interview, synthesis and decision-making methods in this course.
- Final quiz and certificate10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.