Reesby Academy · Business & Entrepreneurship
Pitching to Investors: Basics
Structure a clear, credible investor pitch with confidence.
About this course
Investors look for a clear opportunity, a credible team and a sensible plan for growth. This course explains how to structure a pitch, show traction with real evidence, handle tough questions with composure and present your financial assumptions honestly. It gives general information only, so take advice from a qualified adviser before raising money.
What you will be able to do
- You'll be able to structure a pitch around problem, solution and market
- You'll be able to explain traction and milestones with credible evidence
- You'll be able to answer difficult questions with honesty and composure
- You'll be able to present financial assumptions clearly
Course outline
- Tools you'll need5 min · Lesson notes, example, action task · 2-question quizA pitch needs a clear deck, a simple financial model and a way to practise. Most of this can be built with free or inexpensive tools, and the content matters far more than the design.
- What Investors Look For10 min · Lesson notes, example, action task · 2-question quizInvestors back people and opportunities they believe can grow and return their capital. They look at the size of the problem, the strength of the team, the evidence of demand and the realism of the plan.
- Pitch Structure10 min · Lesson notes, example, action task · 2-question quizA clear pitch structure helps investors follow your story quickly. A common flow covers the problem, your solution, the market, the business model, traction, the team and the ask.
- Showing Traction10 min · Lesson notes, example, action task · 2-question quizTraction shows that people want what you are building. Present it with honest, verifiable numbers and explain what each number tells investors about the next step.
- Handling Hard Questions10 min · Lesson notes, example, action task · 2-question quizHard questions are a sign of interest. Answer with honesty and composure, separate what you know from what you are estimating, and say so when you don't know yet.
- Presenting Financial Assumptions10 min · Lesson notes, example, action task · 2-question quizFinancial projections are estimates built on assumptions. Present the assumptions clearly, show how sensitive the outcomes are to them and be honest about what the numbers can and cannot show.
- Careers & next steps5 min · Lesson notes, example, action task · 2-question quizPitching and financial storytelling are valued in finance, strategy and business leadership. These roles build on the clear, evidence-based communication in this course.
- Final quiz and certificate10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.