Reesby Academy · Communication & Public Speaking
Storytelling for Business
Use stories to make ideas memorable and persuasive.
About this course
People remember stories far more easily than statistics alone. This course teaches you to identify a relevant story, shape it around a clear message and use it in presentations, pitches and updates. You'll finish with a story structure you can reuse and a short business story ready to tell.
What you will be able to do
- You'll be able to identify a story that supports a business message
- You'll be able to shape a story with a clear arc and purpose
- You'll be able to weave data into a narrative without overwhelming listeners
- You'll be able to adapt a story for different audiences
Course outline
- Tools you'll need5 min · Lesson notes, example, action task · 2-question quizStorytelling needs a notebook, a slide tool and a way to rehearse. You can practise with the free tools you already have and add presentation software when you need it.
- Why Stories Persuade9 min · Lesson notes, example, action task · 2-question quizStories help people understand, remember and feel the importance of an idea. They give facts a human shape, which makes them easier to recall and act on.
- Finding the Right Story9 min · Lesson notes, example, action task · 2-question quizThe right story supports a clear business message, comes from real experience and is relevant to the listeners. Start from the message, then look for a story that illustrates it.
- Structuring a Narrative Arc9 min · Lesson notes, example, action task · 2-question quizA narrative arc moves from a starting situation, through a challenge, to a change and a lesson. This simple shape helps listeners follow the story and see why the message matters.
- Blending Data and Narrative9 min · Lesson notes, example, action task · 2-question quizData makes a story credible, but too many numbers overwhelm listeners. Use one or two key figures at the right moments, and explain what each number means in plain language.
- Adapting Stories for Audiences9 min · Lesson notes, example, action task · 2-question quizThe same story can work for different audiences if you change the emphasis, the detail and the call to action. Think about what each group cares about and what they need to do next.
- Careers & next steps5 min · Lesson notes, example, action task · 2-question quizBusiness storytelling is valued in communications, marketing, sales and leadership roles. These careers draw on the message, arc and audience skills in this course.
- Final quiz and certificate10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.