Reesby Academy · HR & Recruitment
Writing Job Ads That Attract Talent
Write job ads that attract the right candidates, not just more.
About this course
A good job ad is the first real conversation a candidate has with your organisation. This course shows you what a job ad must do, how to structure it clearly, how to use inclusive language and how to present the offer honestly. It's general information only, and you should check current Australian employment law and anti-discrimination requirements for your own situation.
What you will be able to do
- You'll be able to explain what a job ad must achieve for both the employer and the candidate
- You'll be able to structure an ad so that it is easy to scan and easy to act on
- You'll be able to use inclusive language that welcomes a wide range of applicants
- You'll be able to present the offer honestly and review the ad before it goes live
Course outline
- What a Job Ad Must Do8 min · Lesson notes, example, action task · 2-question quizA job ad has to do three things: attract the right people, set honest expectations and make applying easy. If it doesn't do all three, you'll get too few applications or the wrong ones.
- Structuring the Advertisement8 min · Lesson notes, example, action task · 2-question quizA well-structured ad is easy to scan. Clear headings, short paragraphs and a logical order help candidates find the information that matters to them.
- Inclusive Language8 min · Lesson notes, example, action task · 2-question quizWords in a job ad can signal who is welcome. Inclusive language describes the role and the team in ways that encourage a wide range of people to apply, without relying on stereotypes.
- Presenting the Offer Honestly7 min · Lesson notes, example, action task · 2-question quizCandidates want to know what they'll be paid and what the job involves. Honesty about the offer builds trust and reduces wasted interviews and early resignations.
- Reviewing Before Publishing7 min · Lesson notes, example, action task · 2-question quizA quick structured review catches errors, unclear claims and biased wording before the ad reaches thousands of readers. Build the review into your process every time.
- Tools you'll need6 min · Lesson notes, example, action task · 2-question quizYou can write and review strong job ads with free tools and a simple checklist. Paid job boards and applicant tracking systems help once you hire regularly.
- Careers & next steps6 min · Lesson notes, example, action task · 2-question quizJob ad writing skills are used in recruitment, HR, talent acquisition and employer branding roles. This lesson shows typical paths and how to check what the work is worth.
- Final quiz and certificate10 questions, pass mark 8 of 10. Pass to get your Reesby Academy certificate with a verification link.